Terms & Conditions
Last updated: 20 May 2026
These Terms and Conditions ("Terms") govern your access to and use of the platform at joinkula.co.uk and any related services (together, the "Platform"), operated by Spark Growth Ltd ("Kula", "we", "us" or "our"), a company registered in England and Wales under company number 16576673, with its registered office at The Old Church, Oxford Street, Ramsbury, Marlborough, United Kingdom, SN8 2PG.
By creating an account or using the Platform, you agree to these Terms. If you do not agree, you must not use the Platform.
1. About Kula
Kula is a platform that brings together content creators, talent agencies, brands and media agencies to write briefs, source creators, and collaborate on content for advertising campaigns. We provide the technology that connects these parties and facilitates payments between them.
Important: Kula is a facilitator, not a party to the agreements made between users. When a brand or agency engages a creator (or vice versa), the resulting contract is between those users directly. We are not responsible for the performance, quality, legality or outcome of any campaign, brief, content or engagement arranged through the Platform, except as expressly set out in these Terms.
2. Eligibility and accounts
To use the Platform you must:
  • be at least 18 years old; and
  • if you register on behalf of an organisation, have authority to bind that organisation to these Terms.
You are responsible for keeping your account credentials secure and for all activity that takes place under your account. Tell us immediately at support@joinkula.co.uk if you suspect any unauthorised use. You must provide accurate information and keep it up to date.
3. User types and roles
Different users use the Platform in different ways — for example, brands and media agencies typically post briefs and source talent, while creators and talent agencies typically submit proposals and supply content. The features available to you may depend on your account type. You agree to use the Platform only in the manner appropriate to your role.
4. Acceptable use
You agree not to:
  • use the Platform for any unlawful, fraudulent or harmful purpose;
  • post content that is defamatory, obscene, infringing, discriminatory or otherwise objectionable;
  • infringe anyone's intellectual property, privacy or other rights;
  • misrepresent your identity, affiliation, audience metrics or capabilities;
  • circumvent the Platform to avoid fees, where a connection was first made through Kula (see section 7);
  • upload viruses or malicious code, or attempt to gain unauthorised access to the Platform or other accounts;
  • scrape, harvest or copy data from the Platform without our permission; or
  • use the Platform to send spam or unsolicited communications.
We may suspend or terminate accounts that breach these rules.
5. Briefs, proposals and engagements
Users may post briefs, submit proposals, exchange messages and agree terms for campaigns through the Platform. Any agreement reached is a direct contract between the relevant users. You are responsible for:
  • the accuracy and lawfulness of the briefs, proposals and content you submit;
  • agreeing clear terms with the other party (scope, deliverables, timelines, usage rights and fees); and
  • complying with all applicable advertising laws and standards, including the UK Code of Non-broadcast Advertising (the CAP Code) and rules on disclosing paid partnerships.
Kula does not guarantee that any brief will be filled, that any proposal will be accepted, or that any user is suitable, reliable or qualified.
6. Content and intellectual property
Your content. You retain ownership of the content you upload (such as portfolios, samples, briefs and messages) ("User Content"). You grant Kula a non-exclusive, worldwide, royalty-free licence to host, store, display and use your User Content only as needed to operate and promote the Platform and to provide the services to you and other users.
Rights between users. Ownership and usage rights in content created for a campaign (such as advertising deliverables) are determined by the agreement between the users involved. Kula does not acquire those rights and is not responsible for resolving disputes about them.
Our content. The Platform itself, including its software, design, branding and the "Kula" name, is owned by us or our licensors and is protected by intellectual property laws. You may not copy or reuse it except as permitted by these Terms.
Responsibility for content. You are solely responsible for your User Content and confirm you have all rights necessary to upload it. We may remove content that we reasonably believe breaches these Terms or the law.
7. Fees and payments
Some features and services on the Platform are subject to fees. Where fees apply, we will make them clear before you incur them.
  • Payments between users are processed through our third-party payment provider, Stripe. By making or receiving payments, you agree to the provider's terms in addition to these Terms.
  • Platform / service fees (for example, commission or subscription charges) will be set out in your account or in a separate order or pricing schedule.
  • You are responsible for any taxes due on payments you make or receive.
  • Anti-circumvention: where Kula introduces parties or facilitates an engagement, you agree not to arrange payment off-Platform specifically to avoid applicable Kula fees.
Refunds and chargebacks are handled in line with our payment provider's processes and any specific terms we publish.
8. Third-party services
The Platform may link to or integrate with third-party services (such as payment, analytics or social media providers). We are not responsible for those services, and your use of them is governed by their own terms.
9. Availability and changes
We aim to keep the Platform available and working well, but we do not guarantee uninterrupted access. We may modify, suspend or discontinue features at any time. We may also update these Terms from time to time; we will post the updated version with a revised date, and where changes are material we will take reasonable steps to notify you. Continued use after changes take effect means you accept them.
10. Suspension and termination
You may close your account at any time. We may suspend or terminate your access if you breach these Terms, if required by law, or to protect the Platform or other users. On termination, the licences you have granted for User Content needed to operate completed transactions may continue to the extent necessary, and provisions intended to survive (such as fees owed, intellectual property and liability) will continue to apply.
11. Disclaimers
The Platform is provided "as is" and "as available". To the fullest extent permitted by law, we exclude all implied warranties. We do not warrant that the Platform will be error-free, secure, or that any matching, brief or engagement will meet your expectations or produce any particular result.
12. Liability
Nothing in these Terms limits liability that cannot be limited by law, including liability for death or personal injury caused by negligence, or for fraud.
Subject to that:
  • we are not liable for the acts, omissions, content or conduct of other users, or for any contract or dispute between users;
  • we are not liable for indirect or consequential loss, or for loss of profits, revenue, business, goodwill or data; and
  • our total liability to you arising out of or in connection with the Platform in any 12-month period is limited to the greater of (a) the total fees you paid to Kula in that period, or (b) £100.
These limits apply to the maximum extent permitted by law. If you are a consumer rather than a business user, you may have additional rights that these limits do not affect.
13. Indemnity
If you are using the Platform as a business, you agree to indemnify us against reasonable losses, costs and claims arising from your breach of these Terms, your User Content, or your dealings with other users, to the extent caused by you.
14. Disputes between users
Disputes about briefs, content, payments or performance are between the users involved. While we may, at our discretion, provide tools or assistance to help resolve issues, we are not obliged to mediate or resolve disputes and are not liable for their outcome.
15. Governing law and jurisdiction
These Terms and any dispute arising from them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, although if you are a consumer resident elsewhere in the UK or the EU, you may also bring proceedings in your local courts where the law gives you that right.
16. General
  • If any provision of these Terms is found to be unenforceable, the rest will remain in effect.
  • Our failure to enforce a term is not a waiver of it.
  • You may not transfer your rights under these Terms without our consent; we may transfer ours as part of a business reorganisation or sale.
  • These Terms, together with our Privacy Policy and any pricing or order documents, form the entire agreement between us.
17. Contact us
Questions about these Terms? Get in touch:
Kula is a trading name for Spark Growth Ltd (16576673), The Old Church, Oxford Street, Ramsbury, Marlborough, United Kingdom, SN8 2PGEmail: support@joinkula.co.uk